Business Management Training in The Mina Mandiri Fish Farming Group in Panembangan Village, Cilongok, Banyumas

Authors

  • Dini Siswani Mulia Program Studi Pendidikan Biologi, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Muhammadiyah Purwokerto
  • Restu Frida Utami Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Purwokerto, Indonesia
  • Muhammad Muryanto Program Studi Teknik Mesin, Fakultas Teknik, Universitas Muhammadiyah Purwokerto, Indonesia
  • Eqwar Saputra Program Studi Teknik Mesin, Fakultas Teknik, Universitas Muhammadiyah Purwokerto,
  • Sugeng Priyadi Program Studi Pendidikan Sejarah, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Muhammadiyah Purwokerto

DOI:

https://doi.org/10.32502/altifani.v5i1.402

Keywords:

bookkeeping, digital marketing, fish feed, packaging

Abstract

The fish feed production business is one of the prospective economic activities. However to support the progress of the business, it is necessary to implement strategies in business management. This activity aims to improve the knowledge and skills of partners in business management, including financial management, bookkeeping, packaging, and digital-based marketing. The partner is the Mina Mandiri pokdakan in Panembangan Village, Cilongok District, Banyumas Regency. The activity method is participatory, with activity stages including socialization, activity implementation, mentoring, and evaluation. The one-group pre-test and post-test methods measure the program's success rate. The results of the PKM activity showed that 83.33% of partner members understood and were able to implement financial management and bookkeeping, 80% of partner members understood and were able to implement packaging, and 85% of partner members understood and implemented digital marketing. All exceeded the target of 80%. Partners already have business bookkeeping that is separated from personal financial reports. Partners also have Shopee and Tokopedia marketplace accounts that can be used for the smooth running of the fish feed production business. The evaluation results show the need for program sustainability to assist partners in overcoming various problems in fish feed production and business management.

References

Agariya, A.K., Johari, A., Sharma, H.K., Chandraul, U.N.S., and Singh, D. (2012). The role of packaging in brand communication. International Journal of Scientific & Engineering Research. 3(2). 1-13.

Arif, M. I., Fitrian, L., Sulistia, E., Devitasari, A., Putri, M.R., Nurmala, M., dan Fitrianti, R. (2023). Digital marketing sebagai upaya peningkatan penjualan pada UMKM Kerupuk Amplang Desa Salira. Prosiding Seminar Umum Pengabdian Kepada Masyarakat. 1(1), 34-39. https://doi.org/10.46306/seumpama.v1i1.3

Atika, P.D., Khasanah, F.N., Herlawati, Sari, R., Retnoningsih, E., Handayanto, R.T., dan Lestari, T.S. (2021). Pengoptimalan penggunaan smartphone sebagai digital marketing pada SMAN 14 Bekasi. Journal of Computer Science Contributions (JUCOSCO). 1(2). 143–152. https://doi.org/10.31599/jucosco.v1i2.698

Dewi, I.K., Pandin, M.Y.R., dan Daengs, A.G.S. (2022). Peningkatan kinerja UMKM melalui pengelolaan keuangan. Jurnal Ekonomi Akuntansi. 7(1). 23–36. https://doi.org/10.30996/jea17.v7i01.6551

Eriyana, D.R., dan Budiantara, M. (2023). Pendampingan pembuatan pembukuan sederhana pada UMKM di Desa Sumbersari Kecamatan Moyudan Kabupaten Sleman. Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI). 3(3). 93–101. https://doi.org/10.55606/jpkmi.v3i3.2388

Kari, Z.A., Kabir, M.A., Dawood, M.A.O., Razab, M.K.A.A., Ariff, N.S.N.A., Sarkar, T., Pati, S., Edinur, H.A., Mat, K., Ismail, T.A., and Wei, L.S. (2022). Effect of fish meal substitution with fermented soy pulp on growth performance, digestive enzyme, amino acid profile, and immune-related gene expression of African catfish (Clarias gariepinus). Aquaculture. 546(737418). 1‒11. https://doi.org/10.1016/j.aquaculture.2021.737418

Khasanah, F. N. (2022). Pengoptimalan penggunaan marketplace dalam kegiatan pendampingan sumber daya manusia pada UMKM sabun cair di Tambun Selatan Bekasi. Jurnal Abdimas (Pengabdian Kepada Masyarakat) UBJ. 5(2). 177–184. https://doi.org/https://doi.org/10.31599/jabdimas.v5i2.1480

Khasanah, F.N. (2023). Knowledge sharing digital marketing sebagai upaya membangun jiwa kewirausahaan dari produk lokal Desa Sekarwangi. (2023). Jurnal Pengabdian Kepada Masyarakat UBJ. 6(3), 223–230. https://doi.org/10.31599/w702w135

Kurniawan, D.W. (2019). Analisa pengelolaan pakan ikan lele guna efisiensi biaya produksi untuk meningkatkan hasil penjualan. IQTISHADequity. 2(1). 54–67. https://e-journal.umaha.ac.id/index.php/iqtisad/article/view/552

Mariam, S., dan Ramli, A.H. (2022). Pengenalan digital marketing E-katalog bagi UMKM binaan Jakpreneur. Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat. 5(1). 74–83. https://doi.org/10.31334/jks.v5i1.2429

Mulia, D. S., Juanita, dan Purbomartono, C. (2023). Produksi pakan ikan di Desa Panembangan Kabupaten Banyumas. Altifani Journal: International Journal of Community Engangement. 4(1). 95–103. https://doi.org/https://doi.org/10.32502/altifani.v4i1.6857

Mulia, D.S., Muryanto, M., Utami, R.F., Saputra, E., dan Priyadi, S. (2024). Peningkatan kualitas dan kapasitas produksi pakan ikan melalui penerapan teknologi tepat guna berbasis green economy. Jurnal Pembelajaran Pemberdayaan Masyarakat. 5(4). 1029-1040 https://doi.org/10.33474/jp2m.v5i4.22521

Pondrinal, M., dan Sari, Y. P. (2023). Optimalisasi pengelolaan keuangan melalui penerapan prinsip akuntansi yang efektif dan efisien pada UMKM Kerupuk Jangek Buk Kai di Padang. Jurnal Abdi Insani. 10(3). 1598-1605. https://doi.org/10.29303/abdiinsani.v10i3.1073

Rini, P., Oktaviyanti, O., Wijaya, A. M., Fikriyah, A., Oktafiani, I. S., Ayuningtyas, M., dan Yulianto, K. I. (2021). Analisis penerapan pembukuan sederhana terhadap UMKM di lingkungan IBI-K57. Jurnal Pengabdian Teratai, 2(1). 57–65. https://doi.org/10.55122/teratai.v2i1.246

Saraswati, R.U., Damanik, S.W.H., Soedjatmoko, S., Darmawan, A., Sonjaya, S., Suwanto, F.B.P., Anwar, K., Setiadi, S.A., dan Sari, W.N. (2024). Memahami strategi financial management bagi siswa SMK Bina Patriot. Nusantara Mengabdi Kepada Negeri. 1(2), 43–52. https://doi.org/10.62383/numeken.v1i2.204

Suwarno, Suwarsito, dan Miftahuddin, M.A. (2022). Pemberdayaan masyarakat Desa Langgar, Kecamatan Kejobong, Kabupaten Purbalingga melalui pengembangan beternak kambing secara intensif. BAKTIMU : Jurnal Pengabdian Kepada Masyarakat. 2(1): 41–50.

Suwarsito, Mulia, D.S., dan Mustafidah, H. (2023). Pembenihan ikan gurami menggunakan teknologi bioflok di Desa Bukateja Kabupaten Purbalingga. Kacanegara Jurnal Pengabdian pada Masyarakat. 6(3). 261–270. http://dx.doi.org/10.28989/kacanegara.v6i3.1355

Utami, E. S., Wulandari, I., dan Utomo, R. B. (2023). Sosialisasi pajak UMKM dan pelatihan pencatatan keuangan terhadap pelaku UMKM Jalan Wates Yogyakarta. Panrita Abdi-Jurnal Pengabdian pada Masyarakat. 7(2). 264–274. https://doi.org/10.20956/pa.v7i2.18876

Yadav, M., Ranawat, P., and Shrivastav, R. (2024). The role of packaging design in influencing purchase decisions and sales with special reference to Parle Company. International Journal of Multidisciplinary Research In Science, Engineering and Technology (IJMRSET). 7(5). 9761–9769. https://doi.org/10.15680/IJMRSET.2024.0705035

Yung, X.Y. (2023). The positive role of packaging in consumer behavior. Proceedings of the 2nd International Conference on Financial Technology and Business Analysis. 1–8. https://doi.org/10.54254/2754-1169/63/20231445. 293-300.

Downloads

Published

12-12-2024

Issue

Vol. 5 No. 1 (2024): Altifani Journal: International Journal of Community Engagement

Section

Articles

License

Copyright (c) 2024 Altifani Journal: International Journal of Community Engagement

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.