Muhammad Rajib Krisnahadi, et al. “Skincare Branding Strategies: The Impact of Brand Awareness, Trust, and Image on Purchasing Decisions ”. Jurnal Ilmu Manajemen, vol. 14, no. 2, Mar. 2025, pp. 163-82, https://ojs.um-palembang.ac.id/index.php/JIM/article/view/543.