Entrepreneurial Leadership terhadap Innovative Work Behavior dengan Creative Self-Efficacy sebagai mediasi dan Proactive Personality sebagai moderasi

Abstract

This study aims to analyze, explain, and provide empirical evidence of the influence of entrepreneurial leadership on innovative work behavior with creative self-efficacy as a mediator and moderated by proactive personality in the food and beverage sector. This study was conducted on Warong Steak and Shake Yogyakarta, with a sample of 135 respondents, obtained through a questionnaire method selected with a non-probability sampling technique. The analysis method used is the Structural Equation Modeling (SEM) method using SmartPLS software version 4.0. The results of the study indicate that entrepreneurial leadership has a significant positive effect on innovative work behavior, entrepreneurial leadership has a significant positive effect on creative self-efficacy, creative self-efficacy has a significant positive effect on innovative work behavior, creative self-efficacy mediates entrepreneurial leadership on innovative work behavior, and proactive personality does not moderate entrepreneurial leadership on innovative work behavior