Vol. 14 No. 2 (2025): Jurnal Ilmu Manajemen

Articles

• Upaya Meningkatkan Kepuasan Wisatawan Melalui Fasilitas di Kampung Buricak Burinong

  Della Maghfira Napu, Wildan Nurhidayat, Ervina Damayanti, Astrie Noviyanti, Resi Nur Rahmawati

  123-136

  • pdf

  Abstract View: 158, pdf Download: 148

• Entrepreneurial Leadership terhadap Innovative Work Behavior dengan Creative Self-Efficacy sebagai mediasi dan Proactive Personality sebagai moderasi

  Tri Maryati, Habib Zhafran Makarim

  137-152

  • pdf

  Abstract View: 84, pdf Download: 62

• Evaluasi Kelayakan Bisnis dan Inovasi Pemasaran pada Industri Telur Asin Brebes

  Surono Surono, Sigit Djalu Purwoko

  153-164

  • pdf

  Abstract View: 91, pdf Download: 58

• Skincare Branding Strategies: The Impact of Brand Awareness, Trust, and Image on Purchasing Decisions

  Muhammad Rajib Krisnahadi, Dewi Komala Sari, Kumara Adji Kusuma

  163-182

  • pdf

  Abstract View: 306, pdf Download: 143

• Optimizing Digital Marketing Strategies for MSME: A Case Study of Nostalgia Coffee

  Lady, Lara Meilani, Fendy Cuandra

  183-200

  • pdf

  Abstract View: 60, pdf Download: 34

• What Drives Impulse Buying on Shopee? Exploring the Influences of Live Streaming, Online Trust, and e-WOM

  Nurul Fadila, Fitri Susilowati, Saptaningsih Sumarmi

  201-212

  • pdf

  Abstract View: 25, pdf Download: 33