Vol. 14 No. 2 (2025): Jurnal Ilmu Manajemen

Articles

• Upaya Meningkatkan Kepuasan Wisatawan Melalui Fasilitas di Kampung Buricak Burinong

  Della Maghfira Napu, Wildan Nurhidayat, Ervina Damayanti, Astrie Noviyanti, Resi Nur Rahmawati

  123-136

  • pdf

  DOI : https://doi.org/10.32502/jim.v14i2.349 Abstract View: 541, pdf Download: 197

• Entrepreneurial Leadership terhadap Innovative Work Behavior dengan Creative Self-Efficacy sebagai mediasi dan Proactive Personality sebagai moderasi

  Tri Maryati, Habib Zhafran Makarim

  137-152

  • pdf

  DOI : https://doi.org/10.32502/jim.v14i2.544 Abstract View: 469, pdf Download: 218

• Evaluasi Kelayakan Bisnis dan Inovasi Pemasaran pada Industri Telur Asin Brebes

  Surono Surono, Sigit Djalu Purwoko

  153-164

  • pdf

  DOI : https://doi.org/10.32502/jim.v14i2.527 Abstract View: 496, pdf Download: 150

• Skincare Branding Strategies: The Impact of Brand Awareness, Trust, and Image on Purchasing Decisions

  Muhammad Rajib Krisnahadi, Dewi Komala Sari, Kumara Adji Kusuma

  165-182

  • pdf

  DOI : https://doi.org/10.32502/jim.v14i2.543 Abstract View: 948, pdf Download: 298

• Optimizing Digital Marketing Strategies for MSME: A Case Study of Nostalgia Coffee

  Lady, Lara Meilani, Fendy Cuandra

  183-200

  • pdf

  DOI : https://doi.org/10.32502/jim.v14i2.429 Abstract View: 663, pdf Download: 422

• What Drives Impulse Buying on Shopee? Exploring the Influences of Live Streaming, Online Trust, and e-WOM

  Nurul Fadila, Fitri Susilowati, Saptaningsih Sumarmi

  201-212

  • pdf

  DOI : https://doi.org/10.32502/jim.v14i2.432 Abstract View: 1194, pdf Download: 424

• Development Plan for Enhancing PT XYZ Corporate University

  Kartika Chandra Dewi, Wendra Wendra

  213-226

  • pdf

  DOI : https://doi.org/10.32502/jim.v14i2.720 Abstract View: 310, pdf Download: 123

• Exploring the Nexus Between Macroeconomic Indicators and Stock Market Performance in Indonesia: A Dual Index Approach

  lailatus saadah laila, Rihlati Hajjah

  227-246

  • pdf

  DOI : https://doi.org/10.32502/jim.v14i2.694 Abstract View: 288, pdf Download: 148

• Good Corporate Governance and Profitability: Evidence the Banking Sector in Indonesia

  Septa Fidriansyah, Isni Andriana, Fida Muthia

  245-260

  • pdf

  DOI : https://doi.org/10.32502/jim.v14i2.589 Abstract View: 474, pdf Download: 139

• Dampak Konflik Peran Ganda dan Work Life Balance terhadap Motivasi Kerja Wanita Pekerja dengan Status Mahasiswa

  Zulkarnain Ilyas Idris Zul, Wiwin L. Husin, Poppy Mu'Jizat

  261-276

  • pdf

  DOI : https://doi.org/10.32502/jim.v14i2.615 Abstract View: 868, pdf Download: 380