Keputusan Pembelian Konsumen di ICI Koffie Madiun: Ditinjau dari Gaya Hidup dan Store Atmosphere
DOI:
https://doi.org/10.32502/mti.v10i2.1090Keywords:
Lifestyle, Store Atmosphere, Purchase Decision, ICI KoffieAbstract
Purpose – This study aims to test and analyze the effect of lifestyle and store atmosphere on purchasing decisions for Ici koffie in Madiun.
Design/methodology – The sample employed in this study comprised 100 respondents who are consumers of Ici Koffie in Madiun. The sampling technique utilized was purposive sampling. Data collection was conducted online through the use of Google Forms. The data analysis methods included validity and reliability testing, classical assumption testing, multiple linear regression analysis, hypothesis testing, determination coefficient (R²) analysis, and t-tests.
Findings - The findings indicate that the lifestyle variable exerts a significant positive influence on purchase decisions, while the store atmosphere variable also demonstrates a significant positive impact on purchase decisions. The coefficient of determination obtained is 0.789, suggesting that lifestyle and store atmosphere collectively account for 78.9% of the variance in purchase decisions, with the remaining 21.1% attributable to other factors not examined in this study.
References
Afiana, L., Damarsiwi, E. P. M., & Yustanti, N. V. (2022). Pengaruh Gaya Hidup, Brand Image dan Kualitas Pelayanan terhadap Keputusan Pembelian pada Bro And Sis Cafe Kota Bengkulu. EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi Dan Bisnis, 10(1), 423–431. https://doi.org/10.37676/ekombis.v10i1.1750
Afrilliana, N., Agusria, L, Permana, A., & Febriani, Y. (2023). Determinasi Keputusan Pembelian Teh Ditinjau Dari Kualitas Produk Dan Citra Merek. Motivasi, 8(2), 155–161. https://doi.org/10.32502/motivasi.v10i1.550
Aliyah, N F., & Tuti, M. (2023). Pengaruh Gaya Hidup, Kualitas Produk, Dan Suasana Terhadap Keputusan Pembelian Di Green Café Jatinegara. Panorama Nusantara, 18(1), 1–13. http://ejournal.asaindo.ac.id/index.php/panorama
Andrian, P., Putra, A., Jumawan, R., & Nursal, H. (2022). Proses Keputusan Pembelian Konsumen. Penerbit Konsumen Cerdas.
Apriyadi, A., Muslihat, A., & Siregar, S. (2021). Pengaruh store atmosphere dan kualitas pelayanan terhadap keputusan pembelian pada cafe limasan The effect of store atmosphere and service quality on purchasing decisions at cafe limasan. 23(3), 421–430. https://doi.org/10.30872/jfor.v23i3.9470
Arisandi, M. H., Rahman Jannang, A., & Subhan. (2023). Pengaruh Store Atmosphere, Gaya Hidup dan Lokasi terhadap Keputusan Pembelian (Studi pada Konsumen Paddock Cafe di Kota Ternate. Innovative: Journal Of Social Science Research, 3(2), 14398–14410.
Artha F. Y., Hendratmoko, S., & Widuri, T. (2022). Pengaruh Gaya Hidup, Kualitas Layanan, Persepsi Harga Terhadap Keputusan Pembelian Mata Hati Cafe Kediri. Jurnal Ekonomi, Bisnis Dan Manajemen, 1(3), 150–161. https://doi.org/10.58192/ebismen.v1i3.58
Berman, B., Evans, J. R., & Chatterjee, P. (2018). Retail Management A Strategic Approach, Thirteenth Edition Global Edition. British Library Cataloguing, 339–340.
Christiana, I, Lubis, G. A. M., & Putri, L.. P., (2025). Keputusan Belanja Online: Dampak Social Proof, Harga dan Minat Beli. Motivasi, 10(1), 13–21. https://doi.org/10.32502/motivasi.v10i1.550
Fahmi, A. (2023). Pengaruh Social Media Marketing, Brand Image dan Lifestyle Terhadap Purchase Decision pada Produk Starbucks. Jurnal Simki Economic, 6 (2), 508-519.
Gilbert, D. C. (2008). Retail Marketing Management. London: Pearson Education.
Hidayat, M. W., & Haryanti, I. (2023). Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Vol. 2 No. 3, November 2023: 578-587
Kotler, P., & Armstrong, G. (2012). Principles of Marketing. Pearson Education.
Kotler, P dan Kevin L., Kr.(2016). Manajemen Pemasaran edisi 12 Jilid 1 & 2. Jakarta : PT. Indeks
Kurnain, R. N & Marlena. N. (2021). Pengaruh Harga Terhadap Proses Keputusan Pembelian Pada Konsumen Fruts Cafe Surabaya. Jurnal Pendidikan Tata Niaga (JPTN), 9(2), 1279–1285.
lewy, I. (2018). Aplikasi Analisis Multivariate dengan Program IBM SPSS 25. Semarang : Badan Penerbit Universitas Diponegoro
Levy, M., & Weitz, B. A. (2018). Retailing Management.
Mulyadi, B., Setyawati, N. M., Sumatyo. F. D. S. (2025). Pengaruh Gaya Hidup, Suasana Cafe dan Kualitas Pelayanan Terhadap Keputusan Pembelian “Dalam Rasa Kopi” di Setu Bekasi. Orbit: Jurnal Ilmu Multidisiplin Nusantara. E-ISSN: 3064-5883. DOI: https://doi.org/10.63217/orbit.v1i3.123
Rianti, T., Tafiqurrahman., Musfar, T. F. (2023). The Effect of Product Quality and Store Atmosphere on Puchase Decisions mediated By Purchase Intention as Intervening Variable (Study at Café Ma’Ani Rengat). e-ISSN: 2715-4203, p-SSN: 2715-419X DOI: https://doi.org/10.31933/dijdbm.v4i5
Rina, R., Gusteti, Y., & Purwanto, K. (2023). Pengaruh Store Atmosphere, Lokasi dan Gaya Hidup Terhadap Keputusan Pembelian di Foresthree Coffee Kabupaten Dharmasraya. Jurnal Bisnis, Manajemen, Dan Ekonomi, 4(3), 265–277. https://doi.org/10.47747/jbme.v4i3.1315
Sumarwan, U. (2015). Perilaku Konsumen: Teori dan Penerapannya dalam Pemasaran. Ghalia Indonesia.
Akbar, S & Tjahjaningsih, E. (2023). Pengaruh Gaya Hidup, Persepsi Harga, dan Suasana Toko terhadap Keputusan Pembelian (Studi pada Konsumen Zabo Coffee and Resto Jombang). Management Studies and Entrepreneurship Journal, 4(2), 2192–2202. http://journal.yrpipku.com/index.php/msej
Tjiptono, Fandy. (2015). Strategi Pemasaran. Yogyakarta: Andi Offset.
Utomo, H., Sudjanarti, D., Wardani, R. T. I., Khabibah, U. 2024. The Influence of Lifestyle, Price and Service Quality on Purchasing Decisions in Modern Coffee Shops (Case Study of Students in Malang City). Journal of Humanities, Social Sciences and Business https://ojs.transpublika.com/index.php/JHSSB Online ISSN 2810-0832 https://doi.org/10.55047/jhssb.v4i1.1562
Vania, L., & Handayani, W. P. P. (2024). Peran Brand Image Dan Brand Awareness Terhadap Keputusan Pembelian Kopi Starbuck Di Kota Madiun. Surakarta Management Journal, 6(1), 106-116.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Moch. Zein Arrazi, Wahyu Prabawati Putri Handayani
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
