Price Volatility and Marketing Efficiency of Chili Pepper (Capsicum annuum L.): a Farmer share Approach in Pagar Alam City
DOI:
https://doi.org/10.32502/jgsa.v6i2.2021Keywords:
farme share, chili,producer prices , consumer prices , marketingAbstract
Chili price fluctuations have become one of the major issues in the horticultural marketing system because they affect farmers’ income stability and consumers’ purchasing power. The considerable price differences between producer and consumer levels indicate the existence of price disparities and marketing margins that potentially reduce the efficiency of chili distribution. This study aims to analyze the dynamics of producer and consumer chili prices and to measure Farmer share as an indicator of chili marketing efficiency in Pagar Alam City in 2025. The study employed a quantitative descriptive method using secondary data on producer prices and retail prices obtained from the Department of Agriculture of Pagar Alam City. The analysis focused on curly red chili, large red chili, and cayenne pepper using Farmer share and marketing margin approaches. The results showed that chili prices experienced significant fluctuations throughout 2025. Cayenne pepper had the highest price volatility, while curly red chili recorded the highest marketing margin during certain periods. In general, the Farmer share values of all chili commodities were above 60%, indicating that the marketing system was relatively efficient. However, in several months, increased marketing margins reduced the proportion of prices received by farmers. Price fluctuations were influenced by seasonal changes, market supply, distribution costs, and the length of the marketing chain. High marketing margins indicate that chili distribution has not been fully efficient. Therefore, strengthening farmer institutions, developing digital marketing systems, and providing real-time price information are necessary to improve Farmer share and the welfare of chili farmers.
References
Andini, W., Zahra, S. K., Abdurrahman, M., dan Sebayang, V. B. 2024. Analisis Fluktuasi Harga terhadap Faktor-Faktor yang Mempengaruhi Produktivitas Usaha Tani Cabai Merah di Indonesia. Jurnal Riset dan Inovasi Manajemen, 2(2), 162–172. https://doi.org/10.59581/jrim-widyakarya.v2i2.3526
Anjasmara, I. R., dan Subari, S. 2023. Analisis Manajemen Rantai Pasok (Supply Chain Management) Cabai Rawit di Kabupaten Kediri. Agriscience, 4(1), 165–183. https://doi.org/10.21107/agriscience.v4i1.15888
Damayanti, A. F. 2019. Efisiensi Saluran Pemasaran Cabai Merah pada Petani Mitra dan Non Mitra dengan Sub Terminal Agribisnis Kecamatan Panumbangan Kabupaten Ciamis. http://repository.unsoed.ac.id/4401/
Dianitasari, N. I. 2018. Efisiensi Saluran Pemasaran dan Faktor-Faktor yang Mempengaruhi Margin Pemasaran Cabai Rawit (Capsicum frutescens L.) di Pasar Dinoyo Kota Malang. http://repository.ub.ac.id/11747/
Faot, L. M., Sirma, I. N., dan Nainiti, S. 2019. Efisiensi Pemasaran Cabai Rawit di Kecamatan Amarasi Kabupaten Kupang Provinsi Nusa Tenggara Timur.
Hartina, H., Mursalat, A., dan Fitriani, R. 2023. Efisiensi Pemasaran Cabai melalui Inovasi Abon Cabai Desa Bulo Kecamatan Panca Rijang Kabupaten Sidenreng Rappang. https://doi.org/10.30605/perbal.v11i2.2704
Hidayat, Y., Rusman, Y., dan Noormansyah, Z. 2017. Saluran Pemasaran Cabai Merah (Capsicum annuum L.). https://doi.org/10.25157/jimag.v4i3.828
Husna, N., Yusdiana, Y., dan Desparita, N. 2023. Fluktuasi Harga Cabai Merah Keriting (Capsicum annuum L.) di Provinsi Aceh. https://doi.org/10.51179/jsp.v8i2.2616
Judin, O. R., Timisela, N. R., dan Tuhumury, M. T. F. 2022. Analisis Saluran dan Marjin Pemasaran Cabai (Capsicum annuum L.). https://doi.org/10.30598/agrilan.v10i1.1234
Junistia, E., Nearti, Y., dan Jayanti, N. 2025. Pengaruh Fluktuasi Harga Cabai Keriting terhadap Pendapatan Petani. https://doi.org/10.35912/jipper.v3i1.5409
Kuntari, U. N. 2025. Analisis Volatilitas Harga Cabai Rawit di Provinsi Lampung. Repository Universitas Lampung.
Kusumah, T. A. 2018. Elastisitas Transmisi Harga Komoditas Cabai Merah di Jawa Tengah. https://doi.org/10.15294/edaj.v7i3.20980
Mariyono, J. 2017. Agro-Ecological and Socio-Economic Aspects of Crop Protection in Chili-Based Agribusiness in Central Java. https://doi.org/10.21107/agriekonomika.v6i2.2294
Miftahuljanah, N., Sukiyono, K., dan Asriani, P. S. 2020. Volatilitas dan Transmisi Harga Cabai Merah Keriting pada Pasar Vertikal di Provinsi Bengkulu. https://doi.org/10.21082/jae.v38n1.2020.29-39
Mulyaningsih, S., Cahrial, E., dan Nuryati, R. 2022. Pemasaran Cabai Rawit Varietas Ori 212. https://doi.org/10.37058/agristan.v4i2.5480
Nauly, D. 2017. Fluktuasi dan Disparitas Harga Cabai di Indonesia. https://doi.org/10.24853/jat.1.1.57-70
Novitarini, E. 2020. Analisis Pemasaran Usahatani Cabai Merah Keriting di Kelurahan Sei Selincah Kecamatan Kalidoni Palembang. https://doi.org/10.51517/ags.v2i2.230
Nurianto, M. I. 2023. Analisis Pemasaran Komoditi Cabai Merah (Capsicum annuum L.). https://doi.org/10.32696/jan.v3i1.2004
Oktaviani, L., Husaini, M., dan Ferrianta, Y. 2019. Analisis Efisiensi Pemasaran Cabai Besar di Kecamatan Haruyan Kabupaten Hulu Sungai Tengah. https://doi.org/10.20527/frontbiz.v3i1.687
Purnama, A., Noor, T. I., dan Yusuf, M. N. 2021. Analisis Rantai Pasok Cabai Rawit di Desa Ciandum Kecamatan Cipatujah Kabupaten Tasikmalaya. https://doi.org/10.25157/jimag.v8i2.5031
Putri, I. R. A. S., Harianto, dan Rosiana, N. 2025. Disparitas Harga Cabai Rawit Antar Waktu dan Antar Wilayah di Indonesia. https://doi.org/10.29244/jai.2025.13.2.333-349
Rahmawati, W. 2014. Analisis Efisiensi Pemasaran Cabai Merah Besar. http://repository.ub.ac.id/129835/
Rani, N. M., Taufikurahman, R., dan Lenggono, S. P. 2019. Analisis Rantai Pasok Cabai Merah Keriting di DKI Jakarta. https://doi.org/10.33096/jer.v2i1.229
Reza, M., dan Hamida, R. 2022. Optimalisasi Pemasaran Tanaman Olerikultura (Kasus pada Pemasaran Cabai Besar di Kota Payakumbuh). https://doi.org/10.31869/mi.v16i2.3434
Rohmansyah, T., Dradjat, D., dan Saridewi, T. R. 2020. Kajian Pemasaran Cabai Merah di Kecamatan Cipanas Kabupaten Cianjur. https://doi.org/10.51852/-.v2i1.221
Saidah, D. N., dan Wiharso, S. 2018. Analisis Efisiensi Pemasaran Cabai Merah Keriting di Kecamatan Sumber Kabupaten Rembang. https://doi.org/10.47728/ag.v36i2.233
Saputra, A. R., Setiawan, I., dan Budi, S. 2021. Analisis Efisiensi Pemasaran Cabai Merah Varietas Tanjung. https://doi.org/10.25157/jimag.v8i3.5848
Sayekti, A. L., Marendra, K. A., dan Hilman, Y. 2015. Dinamika Produksi dan Volatilitas Harga Cabai: Antisipasi Strategi dan Kebijakan Pengembangan. https://doi.org/10.21082/pip.v8n1.2015.33-42
Setyahati, T., Reswita, R., dan Rihan, I. 2024. Analisis Efisiensi Tataniaga Cabai Merah di Provinsi Bengkulu. Repository Universitas Bengkulu.
Shofi, A., dan Fahrudin, F. 2025. Dinamika Petani: Faktor-Faktor yang Mempengaruhi Naik Turunnya Harga Cabai Merah. https://doi.org/10.56799/ekoma.v4i6.9098
Siahaan, R., Musriyadi, N., dan Apri, A. 2024. Analisis Rantai Tataniaga Cabai Merah di Kecamatan Purba Kabupaten Simalungun. Repository Universitas Bengkulu.
Sihombing, N. R. 2025. Elastisitas Transmisi Harga Cabai Merah di Kecamatan Ketapang Kabupaten Lampung Selatan. https://doi.org/10.37058/agristan.v7i2.16144
Simamora, A. 2017. Analisis Pemasaran Cabai di Kecamatan Bansari Kabupaten Temanggung. http://eprints.undip.ac.id/57872/
Sukmawati, D. 2017. Fluktuasi Harga Cabai Merah Keriting di Sentra Produksi dan Pasar Induk. https://doi.org/10.25157/ma.v1i2.58
Susanawati, Akhmadi, H., Fauzan, M., and Rozaki, Z. 2021. Supply Chain Efficiency of Red Chili Based on the Performance Measurement System in Yogyakarta, Indonesia. https://doi.org/10.1515/opag-2021-0224
Syahidin, S., dan Abd. Jalil, M. 2021. Analisis Faktor-Faktor yang Mempengaruhi Penawaran Cabai Merah. https://doi.org/10.55542/gpjer.v3i2.163
Taufiq, F. F., Hidayat, S. I., dan Tondang, I. S. 2025. Analyzing the Efficiency of the Curly Red Chili Supply Chain. https://doi.org/10.22219/agriecobis.v8i02.41992
Trirahayu, M., dan Soedarto, T. 2024. Sistem Lelang Komoditas Cabai Merah di Indonesia (Studi Literatur Periode 2019–2024). https://doi.org/10.58812/jmws.v3i04.1081
Veliadona, C. R., Suyono, S., dan Nurdiani, U. 2022. Efisiensi Pemasaran Cabai Merah Keriting di Kecamatan Ambal Kabupaten Kebumen. https://doi.org/10.52434/mja.v5i2.2054
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Journal of Global Sustainable Agriculture
This work is licensed under a Creative Commons Attribution 4.0 International License.
