Implementation of Moringa Leaf Pudding Processing Strategy to Increase the Added Value of MSME Products in Ketapang II Village

Authors

  • Nico Sebayang Prodi Teknologi Pangan Fakultas Pertanian Universitas Muhammadiyah Palembang
  • Rahmad Dhavin Prasetya Program Studi Teknologi Informasi, Fakultas Teknik, Universitas Muhammadiyah Palembang, Palembang, Indonesia
  • Riski Rachmad Romadhan Program Studi Agroteknologi, Fakultas Pertanian, Universitas Muhammadiyah Palembang, Palembang, Indonesia
  • Rina Ambarwati Program Studi Manajemen, Fakultas Ekonomi, Universitas Muhammadiyah Palembang, Palembang, Indonesia
  • Dian Mutia Program Studi Teknologi Informasi, Fakultas Teknik, Universitas Muhammadiyah Palembang, Palembang, Indonesia
  • Sela Marselina Program Studi Akuntansi, Fakultas Ekonomi, Universitas Muhammadiyah Palembang, Palembang, Indonesia
  • Kristian Anggara Program Studi Agroteknologi, Fakultas Pertanian, Universitas Muhammadiyah Palembang, Palembang, Indonesia
  • Revi Marizka Program Studi Manajemen, Fakultas Ekonomi, Universitas Muhammadiyah Palembang, Palembang, Indonesia
  • Reza Alfarezi Prayoga Program Studi Manajemen, Fakultas Ekonomi, Universitas Muhammadiyah Palembang, Palembang, Indonesia
  • Ismi Nur Hayati Program Studi Manajemen, Fakultas Ekonomi, Universitas Muhammadiyah Palembang, Palembang, Indonesia
  • Hendry Endrasyah Program Studi Teknik Sipil, Fakultas Teknik, Universitas Muhammadiyah Palembang, Palembang, Indonesia

DOI:

https://doi.org/10.32502/altifani.v5i3.1081

Keywords:

Strategy, Moringa Leaves, Pudding, MSMEs

Abstract

Micro, Small and Medium Enterprises (MSMEs) are one of the main pillars of the Indonesian economy, capable of absorbing labor and improving community welfare. Moringa leaves (Moringa oleifera) are highly nutritious plants with potential to be developed as raw materials for processed food. Ketapang II Village has natural resources in the form of moringa leaves that have not been optimally utilized, as most residents only use them as vegetables for daily consumption. This study aims to develop a strategy for processing moringa leaves into pudding products with high selling value for local MSME actors. The method used is a qualitative approach through direct observation and interviews, covering the stages of production, packaging, and product marketing. Moringa leaf pudding is marketed in the village environment at a price of IDR 5,000.00/pcs and generates an added value of around 60% from production capital. The results show that this innovation can increase consumer interest in processed products made from moringa leaves and create new business opportunities for the community of Ketapang II Village.

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Published

19-12-2025

How to Cite

Sebayang, N., Prasetya, R. D., Romadhan, R. R., Ambarwati, R., Mutia, D., Marselina, S., … Endrasyah, H. (2025). Implementation of Moringa Leaf Pudding Processing Strategy to Increase the Added Value of MSME Products in Ketapang II Village. Altifani Journal: International Journal of Community Engagement, 5(3), 154–158. https://doi.org/10.32502/altifani.v5i3.1081

Issue

Vol. 5 No. 3 (2025): Altifani Journal: International Journal of Community Engagement

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Articles

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