Community Service Assistance and Transformation of Zhofi MSMEs Through an Integrated Business Development Approach
Community Service Assistance and Transformation of Zhofi MSMEs Through an Integrated Business Development Approach
DOI:
https://doi.org/10.32502/altifani.v5i3.1413Keywords:
MSMEs, Assistance, Transformation, Business DevelopmentAbstract
MSMEs in Indonesia play a strategic role in supporting economic growth and job creation, but they still face various structural challenges. This prevents many MSMEs from optimally transforming in the digital era. This programme aims to provide assistance and encourage the transformation of the Zhofi handmade bag MSME through an integrated business development approach, including production, marketing, capitalisation, technology enhancement, and financial management. The programme was conducted from September to December at the Zhofi MSME in Talang Kelapa, Alang-alang Lebar District, Palembang City. Challenges faced included production management, digital marketing, financial record keeping, and access to capital. Activities included needs identification, field observation, training, implementation, and evaluation. This programme successfully increased production efficiency, strengthened digital marketing strategies, improved financial records, and increased MSME readiness to utilise technology and access financing. Results show that the integrated approach significantly improved MSME performance and served as a business development model for other MSMEs facing similar challenges. This transformation reflects the importance of sustainable mentoring in increasing MSME competitiveness in the digital era.
References
CNBC Indonesia. (2023). Pentingnya Legalitas Usaha untuk Pengembangan UMKM. https://www.cnbcindonesia.com/entrepreneur/20230327144009-25-424845/pentingnya-legalitas-usaha-untuk-pengembangan-umkm
Dinas Koperasi Usaha Kecil dan Menengah Provinsi Jawa Tengah. (2023). Pentingnya Manajemen Produksi untuk UMKM. https://dinkop-umkm.jatengprov.go.id/berita/view/2772
Ernanda, D. (2024). Pentingnya Legalitas Usaha Bagi Pelaku UMKM. https://majoo.id/solusi/detail/pentingnya-legalitas-usaha-bagi-pelaku-umkm
Faris, & Muyasaroh, S. (2015). Peran Kelompok Informasi Masyarakat (KIM) sebagai sumber informasi potensi lokal dan kearifan budaya Kabupaten Pasuruan. Jurnal HERITAGE, 3(1), 1–12.
Herlinda, H. (2018). Evaluasi implementasi program pengabdian masyarakat tematik POSDAYA berbasis masjid Universitas Islam Negeri Sultan Syarif Kasim Riau. Jurnal El-Riyasah, 8(2), 47–56.
Irrubai, M. L. (2016). Strategi Labelling, Packaging Dan Marketing Produk Hasil Industri Rumah Tangga. Social Science Education Journal, 3(1), 17–26.
Istana UMKM. (2024). Manajemen produksi. https://istanaumkm.pom.go.id/sputar-umkm/manajemen-produksi
Jati, I. R. A., Srianta, I., Sutedja, A. M., Trisnawati, C. Y., Yoshari, R. M., & Ristiarini, S. (2023). Implementasi Kerjasama Industri Untuk Peningkatan Kemampuan UMKM Produk Bakery di Kota Surabaya. ABDINE: Jurnal Pengabdian Masyarakat, 3(2), 224–232.
Otoritas Jasa Keuangan. (2020). Pengusaha UMKM juga perlu pengelolaan keuangan loh. https://sikapiuangmu.ojk.go.id/FrontEnd/CMS/Article/20620
Pitaloka, V., Efrita, E., Mutmainnah, E., Kurniati, N., & Feriady, A. (2023). Faktor-Faktor yang Memengaruhi Omzet Penjualan Sayuran di Pasar Rakyat Kecamatan Amen Kabupaten Lebong. Jurnal AGRIBIS, 16(1), 2101–2109.
Pramono, R., Hulu, M., Larosa, D. B., Agungputranto, A., & Kusumo, H. K. E. (2022). Pengolahan Minuman Tradisional Berbahan Daun Kelor di Kampung Wisata Kranggan Kota Tangerang Selatan. Prosiding PKM–CSR, 5, 2655–3570.
Putri, K. A., Wijayanti, R., Hardini, Y. T., & Pradipta, R. (2021). Pendampingan Brand Positioning UMKM Cireng Bu Sukarni Desa Pasir Lor Kecamatan Karanglewas Kabupaten Banyumas. Jurnal Pengabdian UMKM, 2(1), 34–46.
Rianto, H. O. (2020). Penguatan Tata Kelola Dan Manajemen Keuangan Pada Pelaku Usaha di Kawasan Wisata Tiga Ras Danau Toba. JMM (Jurnal Masyarakat Mandiri), 4(2), 291–299.
Rohim, I. K. (2017). Manajemen Usaha dan Produksi pada Usaha Mikro, Kecil dan Menengah (UMKM) di Desa Carang Wulung Wonosalam. Comvice: Journal of Community Service, 1(1), 23–28.
Sabrina, K. P. (2021). Analisis Penerapan Tata Kelola Pada Kelompok Usaha Mikro Kecil dan Menengah (UMKM) di Kecamatan Semarang Barat. Jurnal Akuntansi, Keuangan dan Auditing, 2(1), 65–78.
Sari, E. K., & Ria, B. (2022). Pemberdayaan Masyarakat melalui Pengolahan Minuman Tradisional Berkhasiat di Dusun Pelem Sewu, Panggungharjo, Sewon, Bantul. Epmas: Edukasi dan Pengabdian Masyarakat, 2(1), 19–29.
Septian, J., & Rahayu, W. P. (2014). Pengetahuan Pelabelan Produsen Industri Rumah Tangga Pangan di Kota Bogor. Jurnal Mutu Pangan: Indonesian Journal of Food Quality, 1(2), 145–150.
Soimah, D. Q. (2023). Urgensi Legalitas Usaha bagi UMKM. Jurnal Benuanta, 2(1).
Swastha, B. (2014). Manajemen Pemasaran Modern. Liberty. Yogyakarta
Wulandari, A., Cahyani, W. K. D., Widodo, R., & Widyalasmono, R. P. (2022). Desain Kemasan Minuman Sari Buah Mengkudu (Morinda Citrifolia) untuk Meningkatkan Pemasaran di UD Manjur Makmur. Jurnal Agroteknologi, 16(2), 135–147
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Altifani Journal: International Journal of Community Engagement
This work is licensed under a Creative Commons Attribution 4.0 International License.
