Assistance to the Kota Daro 2 Village Community Group in Developing the Pempek Cuko Business in Bottle Packaging

Authors

  • Nico Syah Putra Department Food Technology, Agriculture Faculty, University of Muhammadiyah Palembang https://orcid.org/0000-0001-8016-1581
  • Asep Dodo Murtado Department Food Technology, Agriculture Faculty, University of Muhammadiyah Palembang
  • Alhanannasir Alhanannasir Department Food Technology, Agriculture Faculty, University of Muhammadiyah Palembang
  • Mukhtarudin Muchsiri Department Food Technology, Agriculture Faculty, University of Muhammadiyah Palembang
  • Dasir Dasir Department Food Technology, Agriculture Faculty, University of Muhammadiyah Palembang
  • Suyatno Suyatno Department Food Technology, Agriculture Faculty, University of Muhammadiyah Palembang
  • Rika Puspita Sari MZ Department Food Technology, Agriculture Faculty, University of Muhammadiyah Palembang
  • Ade Vera Yani Department Food Technology, Agriculture Faculty, University of Muhammadiyah Palembang
  • Idealistuti Idealistuti Department Food Technology, Agriculture Faculty, University of Muhammadiyah Palembang

DOI:

https://doi.org/10.32502/altifani.v5i3.1446

Keywords:

pempek cuko; community empowerment; added value; training

Abstract

ABSTRACT. Cuko pempek is a local food from South Sumatra, especially Palembang City, with potential and high sales value, especially when packaged well and attractively. Community empowerment in Kota Daro 2 Village was carried out to develop a bottled cuko pempek business. This program focused on training in making bottled cuko pempek using key lime acid, which has great potential to improve the village community's economy. The implementation method included field observation, interviews, and direct practice, starting with the introduction of ingredients and processing to product packaging. Twenty housewives and village youth participated in this activity. The results demonstrated that the community successfully practiced making cuko pempek with consistent taste quality and more hygienic packaging. Value-added analysis indicated that the production of 30 bottles of cuko provided a profit of 1.5 times the capital, making it feasible to develop as a home business. The implementation of offline and online marketing strategies expanded the product reach, while a SWOT analysis identified outstanding potential as well as challenges in developing a nutritious cuko pempek business. Overall, this activity succeeded in increasing community understanding to open up business opportunities selling cuko pempek in bottles as a sustainable economic source in Kota Daro 2 Village.

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Published

31-12-2025

How to Cite

Putra, N. S., Murtado, A. D., Alhanannasir, A., Muchsiri, M., Dasir, D., Suyatno, S., … Idealistuti , I. (2025). Assistance to the Kota Daro 2 Village Community Group in Developing the Pempek Cuko Business in Bottle Packaging. Altifani Journal: International Journal of Community Engagement, 5(3), 294–299. https://doi.org/10.32502/altifani.v5i3.1446

Issue

Vol. 5 No. 3 (2025): Altifani Journal: International Journal of Community Engagement

Section

Articles

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