Optimizing Sawo Product Innovation as an Icon of Dlingo Village to Become an Independent and Sustainable Entrepreneurial Center
DOI:
https://doi.org/10.32502/altifani.v6i1.1338Keywords:
Empowerment, Dlingo Village, EntrepreneurialAbstract
The community empowerment program in Dlingo Village was carried out for six months with the aim of forming an entrepreneurial village based on local potential. Activities started from observation of village potential, the formation of Independent Business Groups, to training on product development and marketing strategies. The innovation of processed sapodium products such as dodol, pies, and jams has become a local icon developed through collaboration with community groups such as PRIMA, KWT, and Taruna Tani. This program also includes business legalization, halal certification, digital marketing training, and the opening of promotional channels through social media and marketplaces. Evaluation is carried out through pre-test and post-test, periodic monitoring, and data-based reporting. The results show an increase in the economic capacity of residents, the formation of a sustainable business ecosystem, and the transformation of Dlingo Village into an independent and innovative entrepreneurial village.
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