Peningkatan Literasi Kewirausahaan Berbasis Data bagi Mahasiswa Internasional
DOI:
https://doi.org/10.32502/altifani.v6i1.1456Kata Kunci:
bisnis; data analitik; guest lecture; kewirausahaanAbstrak
Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan pemahaman mahasiswa asing mengenai kewirausahaan berbasis data melalui program guest lecture yang disampaikan oleh dosen dari STIE Trisakti, Jakarta, kepada mahasiswa dan pelajar menengah atas di Burapha University International College (BUUIC), Thailand. Sesi bertema “Entrepreneur and Data Analytics for Business” dirancang untuk memperkenalkan penggunaan analitik data dalam pengambilan keputusan bisnis dan inovasi kewirausahaan. Sebanyak 107 mahasiswa mengikuti kegiatan ini dan memberikan umpan balik melalui survei pasca-kegiatan. Analisis deskriptif menunjukkan tingkat Overall Satisfaction yang sangat tinggi dengan nilai rata-rata 4.579, yang mencerminkan pengalaman belajar yang positif dan relevan bagi peserta. Integrasi studi kasus BBQ Sales Prediction membantu mahasiswa memahami bagaimana data digunakan untuk menganalisis pola penjualan dan merumuskan strategi bisnis berbasis bukti. Kegiatan ini tidak hanya memperkaya wawasan mahasiswa BUUIC, tetapi juga memperkuat kolaborasi akademik internasional antara Indonesia dan Thailand. Secara keseluruhan, program guest lecture ini memberikan kontribusi nyata dalam meningkatkan literasi kewirausahaan berbasis data serta mendukung pengembangan kompetensi global pada peserta.
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